Success Stories / Akbar Travels

How Akbar Travels Achieved 85% Inbox Placement and 28% Higher Open Rates with Mailercloud

Akbar Travels is a global leader in travel solutions, serving millions of customers. Email marketing plays a vital role in delivering personalized travel updates, exclusive deals, and tailored itineraries to their audience.

Mailercloud's support team is very responsive and always ready to assist whenever there is an issue. The platform is incredibly easy to use, and implementation is seamless.

Shahzadi Shahista S

Akbar Travels

Challenges Faced

Emails Landing in Spam
85% of emails were marked as spam, causing poor reach and engagement.
Volume Scaling Issues
Difficulty in increasing email volume efficiently.
ISP Blocking
Yahoo and other ISPs flagged their emails, limiting campaign success.
Technical Gaps
Missing DMARC and incomplete DNS verification affected deliverability.
Low Engagement Rates
Open and click-through rates were below industry standards.

Our Strategic Approach

Improved Email Reputation
Boosted Google Postmaster reputation to High and brought Microsoft SNDS to Green.
Scalable Volume Execution
Implemented a daily volume execution plan to meet 100% of their campaign goals.
ISP Issue Resolutions
Collaborated with Yahoo and other ISPs to address flagged emails and restore deliverability.
Advanced Technical Support
Configured SPF, DKIM, and DMARC to achieve complete domain authentication.
Content Enhancement
Designed spam-safe, visually engaging templates with impactful subject lines and trusted sender names.

The Implementation Process

Gradual Warmup Strategy
Internal warmup tools boosted sender reputation for consistent inboxing.
Comprehensive Health Checks
Regular DNS audits and performance monitoring
Segmentation and Testing
Advanced contact segmentation and pre-send spam testing for inbox readiness.